Art Director instigated by interactive ideas and brand experiences across all medias.
Contact me: daniel@danielottoni.com | 55 (11) 8482.8487
Concept and Art Direction. We used the RSS feed generated by the website to create a special news reader at the first page of Estadão (Brazilian Newspaper), amplifing the sensation of realtime news. The news reader simulates the work of the journalists who work at Estadão, producing live news.
Concept and Art Direction. The classic scene of dropping the soap while taking a shower at the locker room becomes an ad for Sky's gay program grid. Users who pick up the soap are hit by the ad's message. Grab the soap. Or not.
Concept, Art Direction and Photo Retouch. Campaign created to divulge the New Game Boy Advance for Young Guns Competition.
Concept and Art Direction. Tim needed a campaign that spoke to all age groups in order to sell the Mega Tim card. The solution found was to use fairy tales were the Mega TIm card would always be the "Magic Wand" and would solve all problems.
Concept and Art Direction. Mach 3 Turbo is the only razor that shaves against the direction of the bear growth.
Concept and Art Direction. A mobile-integrated banner aims to stress the car's dual gear system: automatic on one side, manual on the other. The banner call to two phones (angel starts to talk in one and devil in the other).
Concept, Art Direction and Photo Retouch. We tell stories of people who aged and compare with car maintanance.
Concept and Art Direction. We told stories of their customers for the pitch of the 15 years of a Brazilian Mall campaign. Illustrations by Sidney Teles.
Concept and Art Direction. By measuring his or her tan shade through the webcam on an fake artificial tanning website, the user is encouraged to leave the office, take the road and have more contact with nature.
Concept, Art Direction and Photo Retouch. We showed a pile of CDs that one normally has at home to state that it will be all replaced by MP3 player sold by FIAT Accessories and placed it as a led.
Concept and Art Direction. In order to raise awareness among the company employees on the importance of forest conservation, a desktop widget is represented by an icon that changes every time they hit the "print" button.
Concept, Art Direction and Font Illustration (Read Me). Project created to divulge the New Game Boy Advance for Young Guns Competition. Illustrations by Big Jack Studio.
