A New Capitalism is a documentary that discusses and proposes new ways of generating richness for industries prioritising income distribution and reducing poverty.
Filmed in India, Brazil and Mexico, it includes over 60 interviews and 140 hours of footage. But for such a bold subject, the film had a provisional poster that didn't express everything it wanted to convey.
The solution was to create a poster using the biggest icon of the old capitalism: the dollar bill. And adding something that people do all over the world: draw in banknotes.
Role: Art Director