Head of Creative
B Ferraz Agency
I'm Head of Creative at B Ferraz Agency based in Sao Paulo leading all the creative work in Brazil, Mexico and Argentina. Before that, I was Creative Director at Africa Advertising and Associate Creative Director at R/GA. I also was Senior Art Director of BBH Brazil, DDB Brazil, AgênciaClick Isobar and Associate Creative Director in Garage Interactive Marketing and Sinc Digital.
I worked for brands such as YouTube, Google, Waze, Next Bank, Coca-Cola, TIM Telecom and Bradesco Bank, Vivo Telecom, FIAT, Renault, LG, Diageo, Ab InBev, ESPN and Mentos. I've collected more than 60 awards, including Cannes, D&AD, El Ojo, Effie, Fiap, Wave, Sinos, Cristal, Mobile Marketing Association, Creative Club of Sao Paulo and publications on Lürzer's Archive and Shots Magazine.
I was a founder of 3D Cine, the first stereoscopic 3D cine in the country and in 2008 was invited by Microsoft to Artists in Residence Program, in Redmond, where I created projects using technology.
I did my post grad studies of business administration at ESPM and I also teach art direction at Cuca Advertising School. I really believe this is the way to give back to future generations in advertising what I've learned so far in the business.
I was jury member of NY Festivals, Effie Awards, Prêmio Abradi (Brazilian Digital Awards), Ampro Globes Awards and I represented Brazil as final jury on Ad Stars Awards in South Korea.
Ampro Globes Awards: head of category and jury member
Effie Awards: jury member
Ampro Globes Awards: jury member
APP Campinas: jury member
APP Campinas: jury member
Ad Stars: grand jury member
Ad Stars: final jury member representing Brazil
New York Festivals: grand jury member
Prêmio Abradi de Criatividade Digital: jury member
Microsoft Air Head: Invited to represent Brazil
in Redmond to create projects using technology
Wave Festival: gold, digital craft, Next Bank
Effie Awards: gold, Viva menos do mesmo, Vivo Telecom
Effie Awards:: bronze, Next Bank
Festival do Clube de Criação: silver, film, Next Bank
Festival do Clube de Criação: in book, promo, Casamento Coletivo da Boa
Ampro Globes Awards São Paulo: silver, design, Copo de Absolut
Orlando Film Festival: Social Awareness Award, A New Capitalism
Dada Saheb Phalke Film Festival: nominee, A New Capitalism
Effie Awards: gold, Wi-Fi Killer, TIM Telecom
MMA Smarties Miami: gold, Wi-Fi Killer, TIM Telecom
D&AD New Blood Awards: pencil, Für Block Party as tutor
If Design Awards: YouTube Insights
Wave Festival: gold, design, Not A Stupid Cover, Livraria Cultura
Festival do Clube de Criação: in book, direct, Anúncio Like, C&A
Cannes Lions: bronze, mobile, Not a Stupid Cover, Livraria Cultura
Cristal Festival: safira, design, Not A Stupid Cover, Livraria Cultura
El Ojo: silver, design, Not A Stupid Cover, Livraria Cultura
El Ojo: bronze, gráfica, Anúncio Like, C&A
Festival do Clube de Criação: silver, Not A Stupid Cover, Livraria Cultura
Festival do Clube de Criação: in book, Not A Stupid Cover, Livraria Cultura
Colunistas São Paulo: silver, design, Not A Stupid Cover, Livraria Cultura
Effie Awards: silver, iConta Itaú
Prêmio Abril: Anúncio Ilimitado, iItaú
AdForum Greatest Hits: Oferta Congelada, Consul
Prêmio About: silver, Alma, ABTO
Prêmio About: silver, Le Petit Parkour, Guaraná Antarctica
Colunistas São Paulo: silver, Le Petit Parkour, Guaraná Antarctica
Colunistas São Paulo: silver, Anúncio Ilimitado, Itaú
Colunistas São Paulo: DM9DDB agency of the year
CIO Diamond Awards, Brastemp portal
Wave Festival: bronze, cyber, Realtime News, Estadão
Colunistas São Paulo: bronze, Realtime News, Estadão
Sinos: gold, design, Jacaré, Jacaré Grill
El Ojo: silver, directo, Jacaré, Jacaré Grill.
FIAP: bronze, integrated campaign, Jacaré, Jacaré Grill.
ADC Design Sphere: in book, Jacaré, Jacaré Grill
Festival do Clube de Criação: in book, design, Jacaré, Jacaré Grill.
Prêmio About: bronze, Tapete, Faculdade IBTA / Faculdade.
Colunistas São Paulo: bronze, Tapete, Faculdade IBTA
Profissionais do Ano Rede Globo Centro-Leste: Contos de Fadas, TIM Telecom
CCPMG: 17 awards
Prêmio About: gold, print, Bolinhas, Pátio Savassi
CCPMG: 7 awards