Connect Havaianas, a Brazilian brand with a beach soul, to a global audience creating a surf platform. The goal was to leverage the World Surf League (WSL) sponsorship, positioning the brand as an authentic partner for surfers worldwide.
Surfing and the beach are core to Havaianas' and Brazilians' essence. "This Is How We Beach" showcased the relaxed Brazilian lifestyle, sharing it globally through content, experiences, and product innovation.
The platform thrived with a growing YouTube channel, global campaigns, exclusive events, and fashion collaborations. Havaianas became a top-recognized brand among surf enthusiasts, solidifying its global position.
Role: Head of Creative and copy of the film
Agency: BFerraz
