next is a bank prepared for the digital age, totally created and developed by R/GA. To launch the bank we used the actor Ken Jeong in a funny way, bitches.
To draw attention in what would be next before its release, we did a game on next app. The winners won products that we created with the next brand. Short films to divulge the game had more than 35 million views together in just one month.
Role: Associate Creative Director